PROJECT OF THE MONTH

The Rocks Estate, located in Bethlehem, NH is known for its Christmas tree farm. Well, they're about to be known for maple syrup.

The Rocks is the North Country Conservation and Education Center for the Forest Society. They recently launched the NH Maple Experience – a working sugar house and interactive museum that explores one of New Hampshire's most enduring rites of Spring.

Heartwood was hired to create a video explaining the entire process – from tap, to evaporator, to bottle. The video will be shown to visitors during the times when the sap isn't flowing and the evaporator isn't boiling.

» Watch the video

HEARTWOOD NEWS

Non-profit Challenge: We've reviewed all of the applications and we've narrowed it down to four finalists. We're conducting site visits and will announce the winner of this year's program in early August. Stay tuned!

You've welcomed us into your inbox, now "like" us on facebook. You'll get information about marketing, social media and timely updates about Heartwood. You might even win a prize. In the past we've given away tickets to a show at the Palace Theatre and maple syrup!

NEWS YOU CAN USE

The Old Spice Guy: Now some might say that this belongs in Time Wasters, but we disagree. This was a well planned and executed campaign. It combined traditional TV advertising, YouTube, Facebook, Twitter – all keeping the conversation going. And what a conversation... It was fun while it lasted. Now we're waiting to see how it will impact sales. Swan Dive!

42 Ways to use online video for business marketing: We're never at a loss for ways to use video for marketing (which isn't that much fun when we're at a cocktail party...). If you think video isn't right for your company or organization, take a look at this list. Then give us a call!

TIME WASTERS

Viral Friday: This site features the most popular viral videos of the week. Bookmark it, or become a fan of Heartwood on facebook and we'll remind you.

Recontextualize frictionless partnerships: At a loss for words? No fear, the BS generator will help you out.

Autotune the News: Autotuning, blech! But these guys use it to make fun and compelling videos. They've autotuned the Double Rainbow Guy and Pat Buchanan.
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