HEARTWOOD MEDIA HELPS INTERNATIONAL SKI COMPANY TO PROMOTE PRODUCTS
Creates a promotional/training DVD for Fischer Skis

[MANCHESTER, NH] – Heartwood Media, an award-winning Manchester-based video and new media production company, recently released a promotional/training DVD for Fischer Skis. Fischer has equipped their sales force with DVD players to educate ski shop employees about the benefits of Fischer’s skis.

Fischer needed a way to educate ski shop employees about the Fischer brand and motivate them to recommend them to their customers. Heartwood wrote, designed, and edited a DVD for Fischer, which consists of an eight-minute video and PowerPoint-style slide show.

The video features fast-paced music, video, animation, special effects and motion graphics to tell Fischer’s story. The slideshow portion of the presentation uses a design similar to that of the video for a consistent feel.

"Heartwood Media did a great job, “ said Chris Clapp, Alpine Product Manager for Fischer Sports USA. “They were very professional, organized, and sensitive to our deadline. They were able to combine pieces of footage and add a bit of their personal creative touch which I know will spark the interest of the viewers.”

“Fischer came to us looking for a way to differentiate themselves from the competition” said Chris Conroy, Creative Director of Heartwood Media. “This project was perfect for a DVD. I don’t know of any other ski company doing this. Their customers will definitely be impressed."

 

About Heartwood Media
Heartwood Media, Inc. helps organizations to define their image, products and services and communicate their value through video and new media. Heartwood has helped its diverse client base — which includes Segway, Autodesk, CCA Global Partners, Ecco, and the Society for the Protection of New Hampshire Forests— to inform prospects, partners, employees, and the public through the strategic use of video and new media. Visit www.heartwoodmedia.com or call 877-543-9191 for an interactive demo CD.

For more information, contact Chris Conroy at 603/665-9191 or via email at cc@heartwoodmedia.com.